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Junior UX/UI Designer
& Marketing Enthusiast

I bridge the gap between visual aesthetics and business goals.
Creating high-converting interfaces with a focus on growth.
Contact meMeet me now!
Meet me
Logic, Emotion & Rock-n-roll.

That`s me!

I believe that cool UX/UI design is born at the intersection of logic and emotions. Combining design with marketing, I strive to create products that not only look aesthetically pleasing, but also solve specific business problems.

In my work, I`m a perfectionist, I take care of the cleanliness and convenience of interfaces. And beyond the pixels in Figma and the logical structures in Webflow, I`m a person who seeks inspiration in simple things: in collecting vinyl, in cat purring and in learning to play the ukulele.

My perfect design process: marketing research as a foundation, AI automation for performance and the right soundtrack.

UNIVERSITY

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Bachelor of Marketing @ NUFT (2024 — Present)

COLLEGE

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Associate Degree in Design @ KNUTD (2020 — 2024)

COURSES 1

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Web Design & Graphic Design courses (Genius Space)

COURSES 2

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UX Research (KyivUX & Creative Practice)

COURSES 3

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UX/UI design (Self-study by the L. Khlopkova Patreon)

Tools I Use

Figma
Webflow
Miro
Notion
Illustrator
Pfotoshop
Trello
After Effect
V0
Design that Sells
Where marketing logic meets pixel perfection.

UX/UI DESIGN

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UX/UI DESIGN
Building interfaces where structural logic meets visual impact. Crafting digital products that feel as good as they look and work even better.
  • User Research & Analysis
  • Wireframing & Prototyping
  • High-fidelity Design

REDESIGN

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REDESIGN
Visual ammo for your big ideas. I help startups win over investors with sharp structure, clear storytelling, and high-impact design.
  • UI Audit & Analysis
  • Visual Refresh
  • Conversion Optimization

PITCH DECKS DESIGN

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PITCH DECKS D.
Visual weapon for your big ideas. I help startups win over investors with sharp structure, clear storytelling, and high-impact design.
  • Storytelling Strategy
  • Data Visualization
  • Branding for Presentations

MOBILE APP DESIGN

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MOB. APP DESIGN
Designing apps that feel natural in your hand and stay in your head. I obsess over every tap and gesture to ensure a seamless experience.
  • iOS & Android Guidelines
  • Micro-interactions
  • Design Systems

WEB DESIGN

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WEB DESIGN
Building sites that breathe your brand's story. I mix clean aesthetics with solid function to make every page count and drive results.
  • Landing Pages
  • E-commerce Design
  • Corporate Websites

WEBFLOW DEVELOPING

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WEBFLOW DEVELOPING
Turning static frames into fast, responsive sites. Zero templates — just clean code under the hood and smooth interactions on the surface.
  • Custom Interactions
  • CMS & SEO Setup
  • Responsive Layouts
UX/UI DESIGN
WEBFLOW DEVELOPMENT
MARKETING STRATEGY
CLIENT-FIRST
AI AUTOMATION
PROBLEM SOLVING
UX/UI DESIGN
WEBFLOW DEVELOPMENT
MARKETING STRATEGY
CLIENT-FIRST
AI AUTOMATION
PROBLEM SOLVING
Case Archive
Click to explore the process behind the pixels.
Smart Home
Transforming complex smart home management into an intuitive, aesthetic experience. The application combines context-driven logic with visual style, combining fragmented devices into one seamless daily routine.
Unfold Smart Home Case
LCL Shipping
A transforming complex LCL freight into a lead-gen landing page . The experience blends high-contrast visuals with functional transparency — featuring an interactive tracking widget and clear pricing architecture.
Unfold LCL Shipping Case
Game store
Creating a universe for fans. A conversion-focused e-commerce experience that blends vibrant branding with a seamless checkout flow — including a custom-built admin panel for end-to-end management.
Unfold Game Store Case
Car sharing
Reimagining urban mobility with a seamless car-sharing solution. A data-driven UX journey, from deep market analysis to a high-fidelity prototype built on trust and efficiency — including an interactive booking engine.
Unfold Car Sharing Case
NOT JUST PRETTY PIXELS
LOGIC DRIVEN DESIGN
BUILT ON WEBFLOW
NOT JUST PRETTY PIXELS
LOGIC DRIVEN DESIGN
BUILT ON WEBFLOW
NOT JUST PRETTY PIXELS
LOGIC DRIVEN DESIGN
BUILT ON WEBFLOW
NOT JUST PRETTY PIXELS
LOGIC DRIVEN DESIGN
BUILT ON WEBFLOW
Ready to start a project?
Let's build something great!
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Smart Home Ecosystem App - ANDOR
The case is the result of work on the complete design of a smart home management application for iOS/Android. This project is a deep dive into creating a unified ecosystem, balancing complex technical architecture with a clean, user-centric interface. The core focus was to eliminate the "engineer's dashboard" feel of traditional apps and design an intuitive hub that adapts to the user's daily routine and context.
Project Objective:
Turn a stressful, fragmented smart home experience into a pleasant, aesthetically pleasing routine that seamlessly integrates devices from multiple manufacturers.
  • Comfort & Context: Adapting the system to the user, not the other way around, by placing daily routines into a compact, context-driven logic.
  • Unified Control: Condensing the entire path—from adjusting thermostats to checking security—into one app to minimize clicks and maximize efficiency.
  • Aesthetics: Creating a cozy space rather than a technical control panel through a clean, modern visual language.
UX Research & Strategy:
I analyzed the common problems of smart home apps, discovering that users are often forced to interact with overly complex, closed ecosystems with difficult navigation. To solve this, I developed a flexible and context-aware architecture:
  • Room-based Navigation: Devices are grouped by room, allowing seamless switching without losing sight of the main dashboard.
  • Zero Cognitive Load Onboarding: Designed a seamless login and instant widget customization process, alongside flexible family sharing.
  • Proactive Safety Shield: Integrated secure PIN-code access with intelligent threat detection and instant emergency alerts.
My Contribution:
I designed the entire ecosystem, creating a full-fledged MVP concept with thoughtful microinteractions and a systematized UI Kit:
  • Information Architecture & User Flow: Designed a clear path that unites diverse smart devices (climate, lighting, security) into one fluid control experience without breaking context.
  • UI Kit & Brand Identity: Built a modern visual language utilizing a combination of Inria Sans for readability and Prata for distinctive titles. The palette features a neutral base with soft gradients to show device states, alongside glassmorphism UI elements.
  • Core Screens: Streamlined the management process with customizable main screen widgets, unified climate control hubs, and intuitive lighting scenario setups.
  • System Flexibility: Applied atomic design principles to make it easy to expand functionality and add new device categories in the future.
Complete Deep Dive on BehanceComplete Deep Dive on Notion
International LCL Shipping - Logimar
The case is the result of work on the complete design of a landing page for LogisMar, a logistics company specializing in international LCL (Less than Container Load) transportation from China. This project is a deep dive into B2B freight logic, balancing complex data with a clean, trust-building user experience. The core focus was to eliminate the "black-box" effect of traditional logistics and design an interface that acts as a visual tranquilizer for businesses.
Project Objective:
To turn a standard corporate site into an effective lead generation tool that inspires trust from the first seconds and speaks directly to businesses in their own language.
  • Transparency: Bringing buried pricing out from behind complex forms and directly onto the table.
  • Clarity: Condensing the entire delivery path into one intuitive, interactive widget.to, Capacity).
  • Conversion: Utilizing strategically placed lead magnets, such as the "TOP-100 trending products from China" selection, to capture client data effectively.
UX Research & Strategy:
I analyzed 10 key competitors to identify industry-wide pain points, discovering that most international logistics platforms still feel like they belong in 2008. To solve this, I developed a strict "trust and conversion architecture":
  • Metrics instead of water: Replaced long, vague paragraphs with scannable, data-backed company analytics.
  • Proof before promises: Integrated authentic video reviews and a comprehensive FAQ section to build immediate credibility.
  • Cleanliness instead of noise: Removed friction points to ensure the user sees the core value immediately upon landing.
My Contribution:
I designed the entire ecosystem from scratch, maintaining a strong focus on business metrics:
  • Information Architecture & User Flow: Formulated a transparent user journey that completely eliminates the industry-standard "customs hell" and "black-box" navigation.
  • UI Kit & Brand Identity: Differentiated the brand in a conservative market by building a bold, high-contrast design system utilizing "Onest" typography and a distinct orange/dark palette.
  • Core Screens: Streamlined the complex booking process by designing the main hero section, a step-by-step order placement flow, and a dedicated personal account interface for logistics control.
  • Adaptivity: Ensured consistent lead capture across all devices by executing a ready-made responsive adaptation from scratch.
Complete Deep Dive on BehanceComplete Deep Dive on Notion
Car sharing Service - Urban Drive
I developed this project independently as a high-fidelity concept to showcase my skills in . This case is a deep dive into urban mobility, balancing complex search logic with a seamless mobile-first experience.
Urban Drive is a conceptual car-sharing platform for city dwellers who prioritize flexibility over car ownership. The project focuses on solving the friction of car rental — from transparent pricing to cross-border travel documents.
Project Objective:
To build a functional MVP prototype that handles the complete rental lifecycle:
  • Discovery: Interactive map with real-time vehicle locations.
  • Filtering: Advanced search by car specs (Electric, Manual/Auto, Capacity).
  • Loyalty: A tiered pricing system where long-term rentals (21+ days) become significantly more cost-effective.
  • Accessibility: Specially converted vehicles for people with disabilities and child-seat options.
UX Research & Strategy:
I analyzed 7 critical user barriers, such as price anxiety and slow search processes, and transformed them into functional solutions. To ground the design, I developed 5 detailed user personas:
  • Julia & Alex: Focused on eco-friendly trips and cost-saving for weekend getaways.
  • Monica: Business-oriented car-sharing for corporate teams.
  • Accessibility: Specially converted vehicles for people with disabilities and child-seat options.
My Contribution:
I designed the entire ecosystem from scratch, including:
  • Information Architecture & User Flow: Mapping the journey from the first splash screen to a successful rental.
  • UI Kit: A robust design system using Inter typography and a high-contrast palette for maximum legibility.
  • Core Screens: Main dashboard, complex filter systems, a 3-step booking checkout, and a comprehensive "Urban Drive Club" personal account.
  • Adaptivity: Full optimization for both Desktop and Mobile, ensuring a consistent brand feel across all devices.
Complete Deep Dive on BehanceComplete Deep Dive on Notion
Game store site -Card&Board
I did this project together with team from “Team Challenge”. Currently, the project is in the development and testing phase. I did user personas, userflow, part of UI Kit, and biggest part of screen design.
Card & Board is an educational e-commerce project created as part of the ”Team Challenge”, with the aim of developing a full-fledged online board game store. The team is working on creating a user-friendly, modern and user-friendly interface focused on the true needs of customers.
Project Objective:
To develop a functional MVP that empowers both customers and administrators with specialized tools:
  • For Users: Advanced filtering and search for board games, detailed product insights, seamless guest checkout (at the initial stage), and intuitive order tracking.
  • For Administrators: A robust management system for order processing, real-time status updates, and full CRUD (Create, Read, Update, Delete) capabilities for the product catalog.
My work on the project:
I played a key role in both the creative and strategic phases of the project. I developed the , starting with a custom logo, and participated in architecting the site’s entire structure. Working closely with a fellow designer, I co-designed the UX flows and the logic for the complex filtering and search systems.
I was personally responsible for designing all key user-facing screens and the entire backend interface:
  • Core User Experience: Designed the Main page, Product cards, Checkout flows, and "Empty States" (404, empty cart, etc.).
  • Admin Ecosystem: Fully developed the administrator panel, from secure login to complex order management and inventory controls.
  • Adaptivity: Ensured a pixel-perfect experience across Desktop, Tablet, and Mobile devices.
  • Content & Details: Crafted page copy, product descriptions, banners, and micro-interactions to enhance the brand voice.
Beyond design, I acted as a bridge between design and development. I regularly clarified technical requirements, managed the backlog, and collaborated with developers to solve complex nuances like pagination-filter interactions and UX tips implementation.
Complete Deep DiveComplete Deep Dive on Notion